Academic CV |
Education:
Candidate for Ed.D. in Instructional Technology, Towson University.
MBA, Averett College, May 1998.
BA, Communication, University of Southern Mississippi, 1970. Minor in Marketing.
Accredited Business Communicator (ABC) designation by the International Association of
Business Communicators (IABC), 1978.
Academic Titles:
Visiting Instructor in Communication, Department of Mass Communication and
Communication Studies, Towson University, Towson, Maryland, 2004 to present.
Areas of Professional Expertise:
Strategic communication planning and management, organizational communication,
organizational effectiveness, organization development, change management, employee
communication, strategic planning, project management for both for- and non-profit
organizations.
Professional Experience: See About Les Potter
Academic Experience:
Books, Articles, and Presentations and Other Teaching Experience:
Books:
The Communication Plan: The Heart of Strategic Communication. Second Edition.
Published by the International Association of Business Communicators (IABC), San
Francisco, 2001. This manual is IABC’s best selling manual of all time. This manual is used
extensively in Spain by practitioners as well as a textbook by Universidad Pontificia de
Salamanca and by Columbia University in the US.
Croatian language edition of The Communication Plan: The Heart of Strategic
Communication. Second Edition. Published by the International Association of Business
Communicators (IABC), San Francisco.
Business Management for Communicators: Beyond Strategic Communication. Published
by the International Association of Business Communicators (IABC), San Francisco, 1999.
A Study of Organizational Communication/Public Relations As A Strategic Management
Tool. Thesis, Master of Business Administration, Averett College April, 1998
Project Management Handbook. Published by Group Hospitalization and Medical
Services, Inc. (GHMSI), Washington, DC, 1996. The purpose of this handbook was to
simplify and standardize the practice of project management throughout the
organization.
Articles:
“Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs,”
The IABC Handbook of Organizational Communication, textbook published by Jossey-
Bass and IABC, 2006.
“Linking Employees to Strategic Direction: It’s What We Call Engagement,” CW Bulletin,
an e-newsletter and supplement to Communication World, September 2005.
“Cause and Effect in Organizational Communication/Public Relations,” Privredni Vijesnik,
(Zagreb, Croatia, 2004).
“Customer vs. Audience: When Worlds Collide,” Communication World,
August/September, 2000.
“Business Management Skills,” Strategic Communication Management,
August/September, 2000.
“Strategic Planning Made Sexy,” Executive Update, published by the Greater
Washington Society of Association Executives, October, 1999.
“The New Imperative: Business Management for Organizational Communicators,”
Strategic Communication Management, August/September, 1999.
“The Ten-Step Strategic Communication Plan,” 1999 Yearbook of Global Communication,
Madrid, Spain, October, 1999.
“Planning the Communication Function.” Inside Organizational Communication. Second
Edition, edited by Al Wann, ABC, APR, (San Francisco, CA: International Association of
Business Communicators, 1999).
“Stratesko Komuniciranje: Vzroki in Posledice Organizacijskega Komuniciranja,” Teorija
in Praksa (Ljubjlani, Slovenia, 1999).
“Keys to Successful Business Management: What Monica Lewinsky Doesn’t Know,”
Journal of Employee Communication Management, April, 1998.
“Strategic Communication: Dead or In Demand as Never Before?” Communication World,
Special Issue, September, 1998.
“Much Ado About Business,” a play by Lester R. Potter, MBA, ABC, online in the
website of Les Potter Incorporated, More With Les section.
“Strategic Communication Planning: Aligning Communication with Business Objectives,”
Slovenska Konferenca o Odnosih z Javnostmi, 1997-2000.
“Communication Karma: Cause and Effect in Strategic Communication Planning,”
Strategic Communication Management, June, 1997.
“Farming Out Pharmacy: A Managed Care Company Reengineers It's Pharmacy
Function,” Focus on Change Management, September, 1996.
“21st Century Communication: How We Healed Our Organizations,” Communication
World, January, 1992.
“Regardless of Disability: Toward Communication Sensitive to Ability,” Without Bias,
Second Edition, 1982.
Presentations and Other Teaching Experience:
Honors:
Professional Organizations and Activities:
IABC leadership positions held:
Candidate for Ed.D. in Instructional Technology, Towson University.
MBA, Averett College, May 1998.
BA, Communication, University of Southern Mississippi, 1970. Minor in Marketing.
Accredited Business Communicator (ABC) designation by the International Association of
Business Communicators (IABC), 1978.
Academic Titles:
Visiting Instructor in Communication, Department of Mass Communication and
Communication Studies, Towson University, Towson, Maryland, 2004 to present.
Areas of Professional Expertise:
Strategic communication planning and management, organizational communication,
organizational effectiveness, organization development, change management, employee
communication, strategic planning, project management for both for- and non-profit
organizations.
Professional Experience: See About Les Potter
Academic Experience:
- Visiting Lecturer in Strategic Communication/Public Relations, Department of
Mass Communication and Communication Studies, Towson University, Maryland,
teaching four classes/semester since August 2004 to present.
- Universidad Pontificia de Salamanca, 2003-present. Guest Lecturer in the
Communication Masters program, Salamanca, Spain.
- Guest Lecturer, MEDIACENTAR Sarajevo, Kolodvorska 3, 71000 Sarajevo, Bosnia
and Herzegovina. This is a training program for public relations professionals.
- University of Southern Mississippi, 2004. Guest lecturer on: Strategic
Communication Planning and Management, Rejuvenating Employee Commitment
and Productivity, and Featured speaker at Speech Communication Department
Awards Banquet
- Towson University, Strategic Communication Planning lecture, 2000.
- James Madison University, Strategic Communication Planning seminar, 1991, 1998.
- Boston College, Communication Leadership, 1992.
- Bowling Green State University, Communication Management, 1991.
- Texas A & M, Perspectives on Communication Management, 1991.
- Mississippi State University, Communication Management, 1984.
Books, Articles, and Presentations and Other Teaching Experience:
Books:
The Communication Plan: The Heart of Strategic Communication. Second Edition.
Published by the International Association of Business Communicators (IABC), San
Francisco, 2001. This manual is IABC’s best selling manual of all time. This manual is used
extensively in Spain by practitioners as well as a textbook by Universidad Pontificia de
Salamanca and by Columbia University in the US.
Croatian language edition of The Communication Plan: The Heart of Strategic
Communication. Second Edition. Published by the International Association of Business
Communicators (IABC), San Francisco.
Business Management for Communicators: Beyond Strategic Communication. Published
by the International Association of Business Communicators (IABC), San Francisco, 1999.
A Study of Organizational Communication/Public Relations As A Strategic Management
Tool. Thesis, Master of Business Administration, Averett College April, 1998
Project Management Handbook. Published by Group Hospitalization and Medical
Services, Inc. (GHMSI), Washington, DC, 1996. The purpose of this handbook was to
simplify and standardize the practice of project management throughout the
organization.
Articles:
“Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs,”
The IABC Handbook of Organizational Communication, textbook published by Jossey-
Bass and IABC, 2006.
“Linking Employees to Strategic Direction: It’s What We Call Engagement,” CW Bulletin,
an e-newsletter and supplement to Communication World, September 2005.
“Cause and Effect in Organizational Communication/Public Relations,” Privredni Vijesnik,
(Zagreb, Croatia, 2004).
“Customer vs. Audience: When Worlds Collide,” Communication World,
August/September, 2000.
“Business Management Skills,” Strategic Communication Management,
August/September, 2000.
“Strategic Planning Made Sexy,” Executive Update, published by the Greater
Washington Society of Association Executives, October, 1999.
“The New Imperative: Business Management for Organizational Communicators,”
Strategic Communication Management, August/September, 1999.
“The Ten-Step Strategic Communication Plan,” 1999 Yearbook of Global Communication,
Madrid, Spain, October, 1999.
“Planning the Communication Function.” Inside Organizational Communication. Second
Edition, edited by Al Wann, ABC, APR, (San Francisco, CA: International Association of
Business Communicators, 1999).
“Stratesko Komuniciranje: Vzroki in Posledice Organizacijskega Komuniciranja,” Teorija
in Praksa (Ljubjlani, Slovenia, 1999).
“Keys to Successful Business Management: What Monica Lewinsky Doesn’t Know,”
Journal of Employee Communication Management, April, 1998.
“Strategic Communication: Dead or In Demand as Never Before?” Communication World,
Special Issue, September, 1998.
“Much Ado About Business,” a play by Lester R. Potter, MBA, ABC, online in the
website of Les Potter Incorporated, More With Les section.
“Strategic Communication Planning: Aligning Communication with Business Objectives,”
Slovenska Konferenca o Odnosih z Javnostmi, 1997-2000.
“Communication Karma: Cause and Effect in Strategic Communication Planning,”
Strategic Communication Management, June, 1997.
“Farming Out Pharmacy: A Managed Care Company Reengineers It's Pharmacy
Function,” Focus on Change Management, September, 1996.
“21st Century Communication: How We Healed Our Organizations,” Communication
World, January, 1992.
“Regardless of Disability: Toward Communication Sensitive to Ability,” Without Bias,
Second Edition, 1982.
Presentations and Other Teaching Experience:
- International Association of Business Communicators (IABC) International
Conferences in 1988, 1991, 1992, 1993, 1994, 1996, 1997, 1998, 1999, 2000, 2002,
2004, 2005, 2007 presentations of various lengths on business management.
Highest rated speaker at IABC International Conference, Washington, DC, 1998.
- Keynote speaker, Croatian Public Relations Association, Dubrovnik, 2006.
- Keynote speaker and seminar leader at first Communication/Public Relations
conference ever held in Bosnia and Herzegovina, in Sarajevo, February, 2004.
- Speaker, Virginia for the Arts Conference, 2007.
- International Quality & Productivity Center (US and Australia) – three to four
seminars and general session presentations, 1996-2000.
- Keynote speaker and seminar leader at third annual Slovene
Communication/Public Relations Conference, Portoroz, Slovenia, October, 1999.
- Keynote speaker at 10th Anniversary ceremony of Public Relations Society of
Slovenia, Ljubljana, 2000
- Speaker and seminar leader at Ragan Communications, Inc. annual conferences
from 2000 until present.
- Produced and taught Strategic Communication Planning and Management
seminars in Sidney, Melbourne, Brisbane, and Perth, Australia and Auckland, New
Zealand, 1999.
- L.C. Williams Seminars -- taught 10-12 seminars a year for two years on Strategic
Communication Planning and Management in the USA and Canada, 1993-1995.
- Mainstream, Inc. Annual Conference keynote address 1996, and workshop leader
1995.
- Keynoter speaker on Communication Management at a conference of
professional communicators and educators, Mexico City, Mexico, 1991.
- Developed and conducted custom seminars on Strategic Communication Planning
and Management for the following organizations:
- • Adventist Health System
• American Association of Pharmaceutical Scientists
• American Red Cross
• AT&T
• Binney & Smith
• Blue Cross and Blue Shield of the National Capital Area
• California Association of Public Information
• Central and Southwest Services
• Choice Hotels
• City Public Service - San Antonio
• Conference Board
• Deere and Company
• Easter Seal Society
• Fannie Mae
• Federal Express
• Freddie Mac
• General Electric Company
• GE ERC
• Hallmark Cards
• Hewlett Packard
• International Association of Business Communicators at chapter, district,
international level from 1973 to the present
• International Paper
• International Quality and Productivity Center, US and Australia
• Lek Pharmaceutical Company d.d, Ljubljana, Slovenia
• Madonna Rehabilitation Hospital
• Maine State Housing Authority
• Mainstream, Inc.
• Marion Ewing Kauffmann Foundation
• Marriott Corporation
• Media General, Inc.
• National Association of Government Communicators
• National League of Cities
• Nebraska Trucking Association
• Non-Government Organizations (NGOs), Ljubljana, Slovenia
• Nuclear Energy Institute
• PaineWebber
• Public Relations Society of Slovenia
• Ragan Communications
• Symantec Corp.
• US Army
• US Postal Service
• USAA
• Vision Service Plan
Honors:
- Fellow, International Association of Business Communicators (IABC), 1997.
- Communicator of the Year, IABC Washington, DC, 2000.
- Honorary Life Member of Public Relations Society of Slovenia since 2000.
- IABC/Mississippi renamed its annual communicator of the year award, the Lester
R. Potter, ABC, Communicator of the Year Award.
- Named IABC/Mississippi Chapter Communicator of the Year twice, in 1977 and
1985.
- Editorial Board member, Journal of Employee Communication Management,
Lawrence Ragan Communication, Inc.
- Editorial Board member, Employment in the Mainstream, Mainstream, Inc.
- Award of Merit for Les Potter Incorporated web site design, Silver Inkwell
Awards competition, IABC Washington DC Chapter.
- Won a variety of local, district and international awards for photography, layout
and design, publications from 1973-1990.
- Awarded U.S. Army Commendation Medal, 1972.
- Awarded American Spirit of Honor Award, U.S. Army, 1971.
Professional Organizations and Activities:
- Member of Kappa Delta Pi, the invitation-only professional society for educators.
- Life member and Fellow, International Association of Business Communicators
(IABC)
- Member, Public Relations Society of America (PRSA)
- Member, Association of Educators in Journalism and Mass Communication (AEJMC
- Member, Advisory Board, College of Arts and Letters, University of Southern
Mississippi, 2004-2005.
IABC leadership positions held:
- • Chairman of Executive Board, IABC, 1991-1992.
• Vice Chairman, IABC Executive Board, 1990-1991.
• IABC US District 2 Director, 1979-80, and Executive Board member.
• IABC US District 2 Deputy Director, 1978-79.
• Past Chairman, IABC District Advisory Services.
• Chapter President, IABC/Mississippi.
• Chapter Vice President, IABC/Mississippi.
• Chapter Secretary/Treasurer, IABC/Mississippi.
• Chairman, Long-Range Planning, IABC/Mississippi.
• Facilitator, Strategic and Long-Range Planning, IABC/Washington.
• Facilitator, Strategic and Long-Range Planning, IABC/New York.
• Facilitator, Strategic and Long-Range Planning, IABC/Phoenix.
• Trustee, Board of Directors, IABC Research Foundation.
• Six-year Member, IABC Accreditation Council; examination reviewer.
• Four-time Member, Gold Quill Awards Program Blue Ribbon Panel.
• Vice Chairman, IABC Internal Communication Council.
• Member, IABC Executive Forum.
• Coordinator, IABC Inside Issues Seminars, Montreal, PQ, Canada.
• Member of faculty, IABC Leadership School, teaching strategic planning.
• IABC Accreditation Program candidate mentor.
- • IABC chapters and districts -- conducted workshops, seminars and speeches
at over 60 IABC chapters worldwide when I was vice chairman and chairman,
mostly regarding Strategic Communication Planning and Management, 1991-1992.
- Chairman, Board of Directors, and Fundraiser for Mainstream, Inc. Mainstream,
Inc., a 501c3 non-profit organization, seeks to place people with disabilities in
independent, productive employment. Board member for 7 years.
- Secretary/Treasurer and Fundraiser, Board of Directors, Mainstream, Inc.
- Facilitator, Strategic Planning, developing Mainstream's three-year strategic plan
for 1997-1999 and 1999-2001.
- Member, Project Management Institute.
- Board member and Fundraiser, the Joseph L. Mattivi Memorial Scholarship
Foundation, Gallaudet University.
- Life Member, Paralyzed Veterans of America (PVA). I am a disabled Vietnam Era
veteran and wheelchair user.
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